Jonatan Salas is the Co-Founder and CEO of BlackBox Vision, a nearshore product studio that helps funded founders ship MVPs, scale products, and explore emerging tech. He writes about product strategy, MVP scoping, and how early-stage teams make build-versus-partner decisions without burning runway.
38 articles
Who owns product success? The hidden question in every dev partnership
The question nobody asks when hiring a dev partner: who is accountable when the product succeeds or fails? The answer reveals everything about the relationship.
When NOT to hire a product studio (and what to do instead)
A product studio is a powerful partner, but not always the right one. Here are four situations where you should choose something else.
The software factory trap: Fast builds, wrong product
Software factories ship fast. The trap: they ship the wrong thing. Then you burn runway fixing direction instead of building.
Product Studio vs Venture Builder: Who owns your product
Venture builders take equity and control. Product studios keep founders in the driver's seat. The difference is who owns your product decisions.
Product Studio vs Freelancers: The bottleneck that costs you more
Freelancers look cheaper. But when velocity matters, the bottleneck of coordination, context loss, and availability becomes the most expensive decision you never tracked.
Before vs after working with a product studio: The strategic shift
The biggest shift founders experience with a product studio isn't technical — it's strategic. Before: output-driven. After: outcome-driven.
The AI prototype illusion: Why working doesn't mean viable
AI makes prototyping trivial. Founders mistake a working demo for validation. The gap between 'it works on my machine' and real scale is where startups die.
High-converting landing pages for B2B and startups
Most landing pages look great and still leak leads. The gap is rarely design — it's how clearly the page qualifies buyer intent.
AI-assisted MVP development: Speed without fake proof
Founders want AI speed on the MVP. The hard part isn't building faster—it's knowing when the demo counts as evidence your runway needs.
Before you launch that vibe-coded app
You crossed from demo to real users, payments, and production—and the tool that got you here won't flag what breaks under load.
Nearshore Product development for startups
Hiring alone rarely matches the speed funded startups need. Nearshore teams promise overlap and senior ownership — but only when the model is set up right.
Conversion-focused web design for startups
Your website looks polished, but is it actually turning visitors into qualified leads? Most B2B teams miss the gap between traffic and intent.
How to evaluate a development partner for your startup
The wrong development partner can burn runway without moving the product forward. Founders need more than a checklist before they sign.
MVP agency vs Product studio vs in-house team
The wrong build partner can ship features fast while leaving you with fragile architecture or hiring you did not plan for.
How to scope an MVP without wasting runway
Every extra feature in v1 quietly taxes runway. Teams that learn fastest anchor scope to one decision, not a wish list.
MVP cost in 2026: What actually drives budget
Two founders can ask for the same MVP and get wildly different quotes. The gap rarely comes from hourly rates alone.
Product studio vs software factory
Two vendors can both promise to "build your product," but one ships tickets and the other owns outcomes. That distinction matters more than most RFPs admit.
What is a Product studio? when founders should choose one
Founders hear "product studio" everywhere, but the label hides very different operating models. Knowing the difference changes who you hire next.
Your Website isn't converting, here's why
Traffic keeps landing on your site, but qualified leads stay flat. Something in the buyer journey is breaking before they ever reach out.
Why Product discovery matters more than your first line of code
Teams budget for development before they budget for certainty. Product discovery is where expensive mistakes usually get prevented.
Vibe coding MVP guide
AI can ship an MVP in a weekend. The Homer Simpson car problem shows up when speed outruns scope, architecture, and the next decision you need to win.
LLMs are sending us leads, and we didn't pay for ads
Qualified prospects started citing ChatGPT, not Google. We did not buy ads. We had to rethink what discoverability means now.
AEO: How LLMs find and recommend your business
Your SEO playbook may not reach ChatGPT, Gemini, or Claude. Something shifted in how businesses get discovered—and recommended.
Code is a commodity. Software engineering is not.
Everyone says AI made software cheap. Most are counting lines of code—not the judgment, risk, and systems work that actually ships products.
Why founder urgency predicts startup success
After six years beside founders, one trait keeps separating teams that ship from teams that stall. It is not what most pitch decks emphasize.
Critical React Server Components vulnerability: What you need to know
A critical flaw in React Server Functions surfaced quietly — and it can let unauthenticated attackers run code on your server. If you're on RSC, read this…
We tried a 4-day work week in 2021. Here's what we actually learned.
BlackBox Vision tried a real four-day work week years before it became a headline. The lessons were sharper than productivity debates suggest.
Don't start with an MVP: Here's what you actually need to do first
Founders rush to build when a cheaper test could kill a weak idea or confirm real demand long before the first sprint.
MVP guide for startup scope and cost
Most startup MVPs fail before anyone writes code. One scope question separates proof from a bloated first release.
Remix and React Router merge: A strategic move against Next.js dominance
React Conf 2024 dropped a merger that reshuffles the full-stack React map. The real story isn't the announcement — it's who gains ground against Next.js.
The biggest startup challenges are not technical: They're people problems
When the hardest projects hit BlackBox Vision, the blockers looked nothing like a stack trace. What really slowed delivery might surprise you.
Open Source as a business strategy
Most teams treat open source as goodwill. One React Native library showed us it could become a deliberate channel for trust, visibility, and clients.
How to get started in Open Source: A practical guide for developers at any level
Open source looks like an elite club from the outside. In practice, your first contribution may be closer than you think—and smaller than you expect.
Approaches for rendering apps on the web
SSR, CSR, static, hybrid: the rendering choice shapes speed, SEO, and complexity. Most teams pick before they map the tradeoffs.
What's jamstack, and how can i benefit from using it?
JAMstack gets thrown around in pitch decks and blog posts — but what actually changes when you split frontend, APIs, and markup at build time?
Data fetching with React Hooks
Class components made data fetching feel heavy. Hooks changed the shape of the problem — but loading, empty, and error states still trip teams up.
Making a beautiful Todo App using React Hooks + Material UI
A Todo app sounds trivial until you wire up state, events, and UI polish the right way. This walkthrough shows how Hooks and Material UI fit together.